WildEarth turned out to be a global sensation with more than a million people around the world tuning in to catch the magic at Djuma Game Reserve’s 24/7 dedicated safari channel. WildEarth will now create NFTs – non-fungible tokens of popular animals in the reserve to raise money for conservation.
An NFT is a digital artwork and unit of data stored on a blockchain that can be sold and traded.
READ: Behind the scenes with the WildEarth crew
NFTs have become all the rage as digital assets in 2021 after artworks sold for millions of dollars.
What they are calling the ‘Genesis set’, will contain 25 of their most popular animals. These NFTs will not run on high energy chains and crypto coins according to WildEarth but on Polygon – a more energy-efficient chain that uses one-thousandth of a percent for a transaction than for example, Ethereum does.
The NFTs of some of the animals that are for sale. Screenshot from WildEarth.
‘To put that into perspective,’ WildEarth added, ‘while the energy used to purchase or sell one NFT on Ethereum might power a US household for six days, the same transaction on Polygon uses less energy than it takes to charge your mobile phone or to watch our safaris for about ten minutes on your TV or desktop computer.’
Even though the crypto space will not be everyone’s cup of tea, WildEarth remains firm that these NFT’s will be built around a tangible and real-world purpose than just the expectation of profit.
‘We are proud to be embarking on this journey that will connect people with nature in a novel way; and one that is mutually beneficial,’ WildEarth concludes, ‘We believe these animal NFTs will be making a significant and material contribution to natural habitat conservation around the world.’
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