Clean beauty has seen somewhat of a revolution in recent years. With a focus on skincare, while caring for the environment, many brands are stepping up to the plate to offer what consumers are looking for.
What are clean beauty products?
- Non-toxic: products that don’t include potentially harmful ingredients like parabens, phthalates, oxybenzone, and synthetic fragrances, to name a few. Most ethical brands that market their products as clean also deliver on the principles of being environmentally friendly and cruelty-free.
- Natural: ingredients are sourced from nature and are usually processed as little as possible to preserve their natural integrity.
- Encompassing: Follows environmentally sustainable and socially responsible business practices.
- Organic: while many brands will claim to be organic, only certified organic brands are strictly regulated and audited annually. Their ingredients are grown, processed, and manufactured under strict guidelines, including no pesticides and eliminating certain chemicals.
- Sometimes vegan: only vegan-certified brands are regulated and are able to claim that their products don’t contain any animal ingredients or by-products, and are not tested on animals.
Goodleaf is a recently launched anti-stress range and the first fully internationally certified skincare range in South Africa. All their products are formulated without sulphates, parabens, silicone, formaldehyde, dyes, fragrances, or toxins.
Goodleaf beauty products:
- Vegan Society Certified: there are no animal ingredients or by-products in their skincare range
- Beauty without Cruelty Certified: No animal testing was conducted to ascertain the effectiveness and safety of their products
- COSMOS Organic Certified: All of the ingredients in their products are ethically, sustainably, and naturally sourced, as well as organic and biodegradable.
Goodleaf has also updated its packaging, replacing 85% of the plastic used with more sustainable materials that have been approved by international skincare bodies.
‘We believe beauty should be both clean and green,’ says Wynn, ‘and Goodleaf is proud to be able to reduce the impact of stress on your skin, without adding stress to the planet.’
The products combine well-known natural anti-inflammatories like CB (Cannabidiol ) and devil’s claw with hydrating ingredients such as hemp seed and African botanicals, and functional scents including patchouli and rose geranium.
Many of the African botanicals are sourced from a community on the banks of the Thuleka River in KwaZulu-Natal. The sustainable harvesting of botanicals creates jobs for women in the community and income that can be ploughed back into the community development projects such as clean drinking water, food, gardens, and creches.
Visit goodleaf.com to view their product range.
Pictures: Goodleaf
Featured picture: Pexels
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