South African Tourism has announced its involvement as the official destination partner in the Amapiano Africa Summit. The landmark event is set to take place from 18 – 20 July at the BMW Building in Newtown, Johannesburg.
It is aimed at celebrating and promoting the uniquely South African sound, as well as to bring together industry professionals, youth, and brands to discuss its future and impact.
Amapiano is a proudly South African genre which has dominated many international stages and seen people from different countries put on their dancing shoes. Picture: Luca laconelli / Unsplash
According to Tourism News Africa, the involvement of South African Tourism aligns with its mission to enhance the global appeal of South Africa as a vibrant destination.
Originating from the vibrant streets of Mzansi, Amapiano has gained global recognition, positioning the country as a premier cultural destination.
South African Tourism will play a key role at the summit, delivering an address at the gala dinner and hosting a panel discussion on the genre’s international impact. This is in line with its dedication to preserve and promote South African arts and culture.
Thembi Sehloho, Chief Markefing Officer of South African Tourism, highlighted the importance of celebrating South Africa’s vibrancy – something which the event seeks to achieve.
‘The participation of South African Tourism in the Amapiano Africa Summit underscores our commitment to promoting South Africa as a vibrant and cultural destination. This event provides a unique opportunity to showcase the rich cultural heritage of South Africa, drive international tourism and foster socio-economic growth.”
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