Whether you’re watching the sunrise over the Drakensberg, setting up camp along the Wild Coast, or taking a well-earned break on a scenic road trip, Jacobs Coffee ensures that a premium coffee experience is always within reach.
Jacobs, a brand synonymous with rich aroma and premium quality, has expanded its 3IN1 range to offer South African coffee lovers more variety, improved formulations, and greater value—perfect for life on the go.
Jacobs 3IN1 is the ideal travel companion, blending rich coffee, smooth creamer, and just the right touch of sugar—all conveniently packed into a single sachet.
Whether you’re exploring the great outdoors or enjoying a peaceful moment at a mountain lodge, you can have a delicious cup of Jacobs anywhere, anytime.

Picture: Supplied
For those who prefer their coffee without added sugar, Jacobs 2IN1 combines the rich flavour of Jacobs coffee with the perfect amount of creamer, delivering a smooth and satisfying cup.
The range now includes four distinct variations:
– 3IN1 Mild – A smoother, mellow coffee with a touch of sweetness, perfect for unwinding after a long day of exploring and for those who prefer a gentler taste
– 3IN1 Strong – A bold and intense coffee experience for those who enjoy a rich, full-bodied cup. Ideal for those early morning hikes or long drives.
– 3IN1 Original – A balanced blend of rich coffee, creamy texture, and subtle sweetness for an all-around great cup.
– 2IN1 – A creamy, flavourful coffee without added sugar, ideal for those looking for a less sweet option.
“As South Africans continue to seek affordable yet high-quality coffee options, we are committed to delivering products that meet their expectations,” says Domaine Rautenbach, Senior Brand Manager at Jacobs. “Our expanded 3IN1 range allows us to offer variety while maintaining the premium Jacobs taste that coffee lovers have come to trust.”
This range provides an affordable yet premium coffee experience for all types of coffee drinkers, ensuring a perfect fit for everyone’s tastes and preferences.
Jacobs has also updated the recipe to meet the health-conscious needs of today’s adventurers. The new formulation contains up to 45% less sugar and 37% fewer calories per serving, offering a lighter yet satisfying coffee experience that does not compromise on taste..
With coffee prices rising across the market, Jacobs’ 3IN1 range provides an affordable entry point into premium coffee. This makes it easier for younger consumers and new coffee drinkers to experience high-quality coffee without breaking the bank.
Jacobs is committed to making premium coffee accessible to a new generation, enabling more people to enjoy the rich taste of Jacobs coffee every day.
In line with its sustainability commitment, Jacobs has resized its packaging to reduce waste. The new, more compact boxes result in 20.1% fewer CO2 emissions, using less packaging per sachet and less cardboard per box—an eco-conscious choice for those who love nature as much as they love coffee.
Wherever your next journey takes you, Jacobs’ 3IN1 range is the perfect companion, offering great taste, convenience, and sustainability in every cup. Available now at leading retailers nationwide.
Win an R10,000 Accommodation Voucher with Jacobs 3IN1 Coffee!
Jacobs Coffee is giving you the chance to win an R10,000 accommodation voucher to fuel your next adventure! Simply post a photo or video featuring Jacobs 3IN1 coffee, tag @JacobsKronungSouthAfrica and @GetawayMagazine, and use the hashtag #FindYourWonderful #Jacobs3in1. Jacobs 3IN1 offers the perfect blend of rich coffee, smooth creamer, and just the right touch of sweetness, all in a convenient sachet. Open to South African residents aged 18+. *Full T&Cs apply.
Terms and conditions:
– The competition is open to South African residents aged 18 and older. Employees of Jacobs Coffee, Getaway Magazine, and their families are excluded.
– To enter, participants must post a photo or video featuring Jacobs 3IN1 coffee, tag @Jacobs on Facebook or @jacobskronungsouthafrica on Instagram and @GetawayMagazine on both Facebook and Instagram, and use the relevant hashtags #FindYourWonderful #Jacobs3in1.
– The winner will receive a R10,000 travel accommodation voucher, which covers accommodation to use at any location in South Africa only and does not include travel, meals, or other expenses. The prize is non-transferable and cannot be exchanged for cash.
– The competition starts on [03 April 2025] and ends on [15 April 2025] at 11:59PM.
– The winner will be selected based on creativity and announced on [17 April 2025] via social media. If no response is received within 48 hours, a new winner will be selected.
– By entering, participants agree to Jacobs Coffee and Getaway Magazine using their entry for promotional purposes.
– The prize is non-transferable, and Jacobs Coffee and Getaway Magazine reserve the right to cancel or amend the competition at any time.
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