Since day one,
wherever you’ve been, we’ve been.
Wherever you go, we go.
Every step, every wall, every climb.
We always have your back.
This is the anthem of The North Face brand for this season – reminding you that they are always there, having your back.
The North Face’s iconic logo has always been prominent on the back of its products. Over time, this has become a stamp of approval and a reminder that the brand has your back every step of the way. Whether you’re rocking it as a fashion item on the streets or wearing technically advanced gear for mountain exploration, this campaign gives that meaning a contemporary and fresh spin.
The North Face has recently launched this brand campaign that places the brand back in the great outdoors and as a leader and partner to every explorer out there by reminding its audience “We Always Have Your Back”. The campaign film features the voice of climber Alex Honnold and footage of Caroline Ciavaldini making her way up a vast mountain, reminding us that “there’s no such thing as solo”.
This anthem piece shows the brand’s connection between pop culture and extreme outdoor sports in an epic visual journey from city street level to the top of an impressive mountain peak, using a technologically groundbreaking continuous superzoom, cleverly using the metaphorical (we support you) and literal (the logo is on your shoulder) definitions of ‘have your back’ to make for a charming and eye-catching statement.
The work reminds younger generations that the brand, now a streetwear fashion staple, began on the backs of some of the most extreme outdoor explorers.
The North Face clothing & gear is available on The Drop or from The North Face Concept Store in Canal Walk, as well as Superbalist, Takealot, Cape Union Mart, Totalsports, sportscene, Drifters, Studio88, SideStep, and many more.
The North Face continues to be obsessively devoted to providing the best gear for athletes, modern-day explorers and urban adventurers alike. Proprietary technology and a deep understanding of truly great performance gear make The North Face the logical choice for those who need to stay warm, dry and stylish.
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