When it comes to enjoying more frequent, relaxed and happier holidays – vacation owners come out on top. This is according to the recent Global Omnibus survey conducted by the American Resort Development Association (ARDA) International Foundation (AIF), which was conducted across 18 countries and 6 different continents.
The survey revealed that on average South African vacation owners spend 6.5 more days a year on holiday than their non-owner counterparts, benefitting from on average 20.6 days annually, while non-owners only experience a shorter 14.1 days.
“This tells us that owners are clearly influenced by the commitment that vacation ownership brings to rejuvenating themselves and spending quality family time in memorable destinations,” said Alex Bosch, spokesperson for the Vacation Ownership Association of Southern Africa (VOASA).
Of the countries surveyed, South Africa is among the top 8 countries where acquisitions of vacation ownership from new sales continues to be strong. South Africa also ranked 5th highest in vacation ownership, and 4th in terms of future purchase interest.
VOASA is very optimistic about the future of the industry, noting a property upgrade investment of more than R500 million over the past five years. Bosch says that resort development will continue to play a major role in shaping the future.
“A key factor to the success of the market is the constant product innovation developed in response to consumer preferences. Having the right mix of products to meet individual lifestyle needs, coupled with a premium portfolio of resorts in the country’s top locations is what makes vacation ownership so appealing,” adds Bosch.
With a plethitude of magnificent resorts, vacation owners are able to holiday like never before by simply picking a retreat that resonates with their vacation palette, and this comes with a certain sense of security knowing that their next vacation is pre-paid and always just around the corner.
For more information, visit www.voasa.co.za
