Tanzania is a destination best known for its natural beauty and wildlife safaris. Most recently, the Tanzania Association of Tour Operators (TATO) has introduced a new code of conduct for safari guides in the country.
It is aimed at elevating professional standards in Tanzania’s tourism industry. It further emphasizes the safari guide’s duty to lead by example, as well as to educate guests in appropriate behaviour where necessary.
As reported by the African Travel & Tourism Association, the new guidelines cover seven key areas which are all aimed at promoting sustainable tourism, as well as improving the quality of safari experiences.
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Through areas including cultural sensitivity, professionalism, training, environmental impact, driving protocols and animal interaction, TATO seeks to ensure safe, memorable and sustainable safari experiences.
The association was established in 1983 with the mission to unite, promote and give tools to local and international tour operators. In doing so, it strives to place Tanzania on the World map as the best nature-based tourist destination.
Tanzania is home to popular nature attractions such as the Ngorongoro Conservation Area and Serengeti National Park.
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