British Airways has unveiled a new uniform to take the airline into its next chapter. The collection of garments, created by British fashion designer and tailor Ozwald Boateng OBE, will be worn by more than 30,000 of the airline’s colleagues this year.
‘We wanted to create a uniform collection that our people are proud to wear and with the help of over 1,500 colleagues, we are confident that we have delivered this.’, British Airways Chairman and CEO, Sean Doyle said.
The collection features a tailored three-piece suit for men with regular and slim fit style trousers and dress, skirt and trouser options for women, as well as a modern jumpsuit – which is an airline first. A tunic and hijab option has also been created for the global carrier.
‘Designing this uniform was a vast and painstaking undertaking and it went far beyond clothes. It was about creating an energetic shift internally,’ Ozwald Boateng, British Ghanaian fashion designer and master tailor, said.
‘One of my main objectives was to create something that spoke to, and for, the airline’s colleagues. Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeless.’
Sustainability and quality have been front and centre throughout the uniform design process. More than 90% of the garments are produced using sustainable fabric from blends of recycled polyester. As part of British Airways’ BA Better World commitment to work with sustainable suppliers, the airline is only working with manufacturers that are members of the ‘Better Cotton’ initiative, the world’s leading sustainability initiative for cotton, whose mission is to help cotton communities survive and thrive while protecting and restoring the environment.
ll British Airways cabin crew, pilots and check-in agents will hand in their Julien MacDonald garments when they pick up their new items of uniform,which will be donated to charity or recycled to create toys, tablet holders and more, with a number of items gifted to the airline’s museum.
Pictures: British Airways
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