On Thursday 23 April, Cape Town Tourism launched a campaign which aims to keep potential visitors interested in the Mother City. The body hopes to achieve a ‘long-distance love’ for the time being.
Titled ‘We Are Worth Waiting For’, the campaign, which is being released in the midst of the coronavirus pandemic, has a central purpose.
‘The main message around this campaign is that until the time comes to explore the beautiful city, Cape Town will seduce and nurture a long-distance relationship with visitors, both encouraging them to be loved from a distance and creating hope and longing around being reunited when it’s safe to do so,’ said Cape Town Tourism in a statement.
Alderman James Vos, Mayoral Committee Member for Economic Opportunities and Tourism, said that tourism is an economic lifeline for many small-to-medium-sized businesses in Cape Town, and accounts for thousands of jobs in the city.
‘As the official destination marketing organisation for the City of Cape Town, Cape Town Tourism are aiming to get potential visitors excited about visiting Cape Town again,’ says Vos.
Included in the campaign is a ‘We Are Worth Waiting For’ video called ‘Postcards from Cape Town’, which will be posted across Love Cape Town’s social media accounts, including some history lessons too!
‘The local tourism industry has taken a big knock as a result of COVID-19 and one thing is clear, tourism is and will remain a key industry in our City and it’s central to our economic recovery. It’s campaigns such as, “We Are Worth Waiting For!” that will ensure once this is over, we are as resilient as possible to restore our jobs and any unemployment fall-out that has occurred during this time,’ says Vos.
Watch the touching video here:
Image: Unsplash
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