To commemorate the tenth anniversary of the passing of former president Nelson Mandela Cotton On Group launches the “It’s in Your Hands, Let’s Plant Our Schools Green” Campaign, aiming to plant trees at schools.
When purchasing specially designed Cotton On Foundation products, including tote bags, breath mints, wipes, and sanitisers, customers can actively contribute to the campaign.
These items are available both online and at the till points in our stores with the full proceeds from the sale of these products, between July 3rd and July 23rd, will be dedicated to planting trees at the Cotton On Foundation-supported schools in KwaZulu-Natal, specifically Ethekwini Primary and Dr JL Dube High School, which is currently undergoing reconstruction.
In a remarkable achievement earlier this year, the Cotton On Foundation raised substantial funds to plant an impressive 85,000 trees as part of the Kruger to Canyons, Blyde Expansion Restoration Pilot in Mpumalanga.
Read: 10 of the most expensive schools in South Africa
This initiative seeks to restore indigenous plant communities in the area, thereby enhancing species diversity and ecosystem functioning.
Trees play a crucial role in enhancing the quality of life in densely populated areas. Acting as natural air purifiers, they absorb harmful pollutants and release oxygen, making a positive impact on air quality. Furthermore, trees contribute to noise reduction, creating peaceful environments amid the hustle and bustle of city life.
Read: Too hot to handle: Why South Africa’s cities need more trees
In the context of schools, they offer psychological benefits, as studies have shown that exposure to green spaces and trees can reduce stress and enhance overall well-being. Schools adorned with greenery provide learners with serene and conducive learning environments.
To generate excitement and avoid wasteful paper printed materials, Cotton On Group has collaborated with award-winning local artist Marc-Gregory to design iconic T-shirts for store staff. These eye-catching shirts, featuring an art piece that subtly incorporates the presence of Madiba within the leaves of a tree, represent the vibrant colours of the South African flag.
Follow us on social media for more travel news, inspiration, and guides. You can also tag us to be featured.
TikTok | Instagram | Facebook | Twitter
ALSO READ: In hot water: Italian Spa Crawl
