Hotel ADR in South Africa during the Women’s Day long weekend. Source – RoomRacoon.
According to Tourism Update RoomRaccoon’s findings also highlighted that independent hotels generated R5.4 million in ancillary revenue during the long weekend. Popular add-ons included airport transfers, breakfasts, spa treatments, and purchases of wine and MCC, demonstrating the effectiveness of upselling strategies.
Niels Verspui, Market Head of RoomRaccoon, noted the surprising results, stating, ‘It’s remarkable to see a long weekend in winter generating results nearly on par with the summer peak season. This rate shows that independent hotels and lodges are effectively capitalising on long weekend local demand – even during traditionally slower periods.’
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