In a recent re-branding effort, the Omani Ministry of Tourism adopted the tagline, ‘Oman – Beauty has an address’, which it now uses in reference to the Sultanate (A catchy marketing strategy is necessary, I suppose, when many foreigners confuse your country with Amman and your capital with Moscow). But what I initially dismissed as simply that – clever advertising – began to resonate with me on a much deeper level after venturing into the desert and mountain regions of this fascinating Gulf country.
There was much internal debating over how best to share with you what I mean. Blame it on a writer’s block, laziness or a simple lack of time and talent, but I’ve decided that a written account would probably fall very short.
So, I’m hoping that you’ll enjoy and understand these photos, despite an accompanying narrative; and that one day when you visit Oman, you will grasp why I am reluctant to be too wordy in describing what, in my opinion, is one of the most captivating and fascinating places on earth.
Originally posted on www.hannahmoore.co.za. All photography is author’s own; please request permission before re-using.