The international travel ban has been lifted and stakeholders in the tourism industry are overjoyed.
Nearing the festive season, this is the perfect opportunity for South Africans and international tourists to explore our beautiful country.
A new campaign aims to show that Cape Town does not have to be expensive.
Cape Town’s Pocket Friendly Challenge
To show South Africans and the world that Cape Town does not have to be an expensive city, Cape Town Tourism have launched their ‘Pocket Friendly Challenge’.
It is a six-part series showcasing the neighbourhoods of Langa, Athlone, Kalk Bay, Sea Point, Kirstenbosch and Blouberg, in which travellers do and see as much as they can with R150 each. And they do a lot!
From putt-putt in Sea Point to drumming in Langa, there is something for everyone.
‘Everyone has been hit hard by the Covid-19 pandemic, and people are really battling in the current economy,’ says Leigh Dawber, marketing executive of Cape Town Tourism.
‘Our latest CTT Consumer Impact Report confirms that finances are one of the biggest concerns for travellers. We have also seen that over the past few months there has been a drastic change in the attitude of consumers towards travel, with almost half of our survey indicating that they would strongly consider travelling within their country which is up by 42%. For these reasons we have chosen to showcase a pocket-friendly Cape Town, highlighting value-for-money experiences that people may not necessarily know about,’ Dawber added.
Watch a sneak peek of the Pocket Friendly Challenge:
Follow the Cape Town Pocket Friendly Challenge here.
‘We have been calling for the “red list” to be scrapped from day one, as it was killing our key source markets for tourism in the Western Cape ahead of the summer season and causing much confusion and uncertainty for the travel and tourism industry which has been hard-hit by the Covid-19 pandemic,’ said the Western Cape Minister of Finance and Economic Opportunities, David Maynier.
‘We know times are tough, but if you can, please go out and support our businesses in the Western Cape, particularly those in the tourism and hospitality sector.
‘We can do this simply by enjoying the natural beauty, award-winning food and wine, rich cultural heritage and diverse and affordable travel options available to all in the Western Cape,’ he added.
Kogelberg’s new eco-cabins
For those wanting to get out of the hustle and bustle of the city, the Kogelberg Nature Reserve has launched its new modern eco cabins and eco pods called the Mbali collection.
The newly built units saw a partnership with the Craft and Design Institute (CDI), a non-profit company with 19 years of success in developing creative people, stimulate the local economy during these challenging times.
‘This project not only directly supported local manufacturers but also, and very importantly, acts as a platform to showcase their work in beautiful spaces to a larger market, thus giving exposure to the SMMEs included in this project,’ CapeNature said.
The Mbali collection is made up of three new eco cabins, each sleeps six people and five new eco pods, each sleeping two people and a central communal eco pool for exclusive use by overnight visitors. A six-sleeper unit that is entirely universally accessible is also part of the extension.
Picture: Screenshot from video
