The beginning of each year is an exciting time for many travel enthusiasts. A brand new start often presents the renewed opportunity to enjoy familiar favourites, as well as to embrace new travel trends.
According to Marriot Bonvoy’s 2025 Ticket to Travel Research, the travel market is set to experience impressive growth. From cruise holidays to more trips with extended family, travel trends carry the power to influence and redefine how we explore the world.
Here’s a look at a few of 2025’s top travel trends:
Cruise holidays
Picture: Georgy Trofimov / Unsplash
Cruise holidays can be greatly fun and rewarding experiences. In 2025, cruises continue to pique the interests of many travellers.
A number of factors contribute towards making cruises a desirable travel option. The all-inclusive nature of cruises, as well as convenience and finances all have a part to play. This is especially because cruise ships offer the opportunity to see multiple destinations on one trip.
Picture: iStock / DIsobeyArt
Multi-generational travel
Picture: Tyler Nix/Unsplash
Multi-generational travel also remains a top travel trend. As families become more dispersed, multi-generational travel offers the opportunity for inter-generational families to create life-long memories together and to celebrate their connection. More and more travellers are embracing the idea of tapping into a relaxed and meaningful way of travelling with extended family.
From a financial perspective, travelling together as a family group also offers the opportunity to maximize value and to leverage group discounts. This makes it even more appealing.
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More adventure
Picture: Sourced
What’s a memorable holiday without a bit of adventure? Another notable travel trend is that of travellers seeking to be more adventurous on holiday.
Informally known as ‘bravecations’, adventurous getaways see holidaymakers (especially those between the ages of 18 – 24) attempt activities they normally would not try at home.
As such, activities such as ziplining and skydiving can be anticipated on an increased number of itineraries this year.
Calmcations
Picture: Sourced / Sage Friedman
In today’s busy world, a sense of calm and peace of mind are undeniably real treasures. Consequently, an increased number of people are packing their bags to go and nurture their mind, body and soul.
Known as calmcations, relaxed and calm holidays are becoming more popular as travellers continually seek a sense of tranquility. In 2025, quiet escapes, digital detoxes and relaxed nature experiences all tick the right boxes.
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